When you’re over 50, the best approach to eye makeup is not to try to make yourself look younger. Strive to make yourself look good. Think classic good looks all the time. And classic good looks means you’ve arrived, you like yourself and you have taste. And when it comes to eye makeup- less is more as we age. Choosing what to apply and how much is also the key. Following is the short list of eye-makeup tips for the older woman.
Eyebrows are first because they’re the most important. If you have sparse, too thin or shapeless stubs for eyebrows, now’s the time to start rectifying it. Well shaped eyebrows that are filled-in and full are the single most important focus to make you look marvellous. An added bonus is it will take off years without trying. Creating full, luscious and slightly-darkened eye brows is the best kept secret of makeup artists when attempting to make celebrities look younger. To get an idea of classic shape- browse through some fashion magazines. Or make the effort and consult with an upscale spa that has aestheticians who specialize in eyebrow shaping.
Great-looking brows should go straight across for 2/3 of the length and can angle up a bit as well, and then drop slightly- (emphasis on slightly) for the last 1/3 or ‘tail’ of the eyebrow. Make sure your brows are tweezed or waxed in the correct areas and reveal a clean under and over-brow.
When it comes to colour- ‘taupe’ is magic. There are sometimes darker or lighter versions of taupe- so use the light taupe, if you’re fair and the medium to dark taupe if you are a darker brunette. As we age we shouldn’t really go darker than this as it can look garish and fake. Use a well- sharpened pencil to fill in the brows and shape and then finish with the new mascara-type-brow-brushes in a tube. They’e super and add another dimension to just pencil.
Powder your under-eye area to ensure the mascara won’t smudge. But if you have a problem with smudging- don’t use mascara on the bottom lashes. Best to use dark brown or black-brown unless your hair is dark. The lengthening ones will do more for the older woman than volume. Thick, dark black eyelashes with tons of mascara looks tacky and like you’re trying too hard. Remember you are striving for an upscale, soft look that will enhance.
Less is more with eyeshadow as we age and shadows like sparkly, shocking blues or greens, etc. will emphasize wrinkles and make you look clownish. So right away it’s best to stay clear. If, however, the shadow has a very subtle shine that’s okay, if you don’t layer it on. Wear only one neutral or soft shade in the day and then add a bit of a darker shade in the crease at night if you are going out. Really, this is all you need- along with mascara and maybe eyeliner. When you wear shadow remember it should be applied to form a slightly uplifted shape. So having it turn up slightly at the outer edge of the eye is recommended. This effect also makes your eyes look further apart and more appealing.
Note: Be sure to put a skin toned primer on all over the eye first to make your makeup last.
Note: Do not put any coloured shadow on the brow bone as this will age you and look clownish. A neutral, pale, matte, highlighting shadow is best.
A big makeup mistake for an older woman would be to have a heavy-hand when applying eyeliner. ‘Less is more’ applies really well in this case. Try to keep the liner fairly thin and close to the lashes. The entire’ rimmed eye’ is dated now and will make your eyes look smaller anyway. Best to stick to just putting eyeliner on the top and perhaps a small smudge on the outer 1/3 of the under-eye, if you must.
The second worst mistake is to use bright eyeliner colours. Keep it neutral and classic. Best to use dark colours: wine, dark olive, brown, charcoal and black. You can save your dark black liquid liner for evening, but keep it thin. Also have a little fun with the cat eyeliner effect , if you please, but not too elaborately. Keep it to just a minor ‘kitty’ turn up at the end.
Can’t do eyeliner right? Practice! It adds so much to the effect of your eye makeup and is not a lot of colour. Another way to go, aside from pencils or liquid, is a powder eyeliner colour or dark shadow and a stiff, angled brush. Apply close to the lash-line and then slightly up at the outer edge.
These tips will enhance you subtly and beautifully. Now you can have confidence as a woman with classic, under-stated makeup that goes a very long way to making you look even more gorgeous!