Marie Nieves is a student and a lifestyle blogger who loves unusual trips, gadgets and creative ideas. She is an avid lover of photography and regular author on several blogs.
Organising a charity event is a noble, but hard job. There are so many things you must decide on and agree upon in advance if you want it to be a success. However, there is no reason for you to feel scared or give up. And, if you follow some practical advice, which we’re eager to share with you, your event will certainly live up to everybody’s expectations.
Determining the type of the fundraising event is the first and certainly one of the most important decisions you need to make. If you are a beginner at this job, we recommend that you go for a social gala or a dinner event. They are very attractive to people, since we all like events where we can mingle and socialize. Another option can also be organising a festival, like in the case of Corvette Funfest, or an auction, which potential donors will enjoy thanks to a relaxed atmosphere and the fun spirit of such events.
Finding a location is an important step as well. If the venue is nice, it will help you get people interested and excited about the event. Also, excellent places have professionals, like the amazing La Montage’s event coordinators, who can ensure that your event runs smoothly. However, it’s not enough just to find a perfect place, but you also have to book it on time, since all the best ones have long waiting lists. Thus, we recommend that you start planning at least 6 months in advance in order to get the date and the place you want.
If your budget is limited, you must find sponsors and the best way is to start looking immediately. You can start with companies in your town and local businesses. Don’t forget to highlight the benefits they will get from sponsoring your event, since they can use it for advertising, which is a very important factor in the business world. Finally, when you have found the sponsors, it’s time to set a budget, so that you don’t end up losing money. However, even if the budget is tight, you can always use volunteers, instead of hired help.
Marketing is extremely important. However, before you start advertising, be sure to know who your target audience is. For example, if your charity event is a children’s foundation, you shouldn’t stick to social networks only, since in this case, the target audience probably consists of mothers and families, who usually don’t spend time on twitter or facebook. So, a good option in such a case is to persuade local newspapers to put announcements in their event sections. However, if you’re not sure about the audience, make your event appealing to everyone, at least, as much as possible.
Everyone loves to eat, especially when the food is free. So, if you want more people to be interested in the event, make a deal with one of the local restaurants. It can cater your event, and in return, it will get a lot of publicity. Remember that you’re also doing them a favour, so, you have every right to expect high-quality service.
Once the event is over, only one task is left, and that is to say thank you to everyone who helped. You can opt for old fashioned thank-you cards, since they will certainly make the donors and volunteers feel special. On top of that, when they see how grateful you are, they will certainly be willing to participate in your next charity event. Thus, after your debut, you will already have the list of sponsors and volunteers you can count on in the future.
As you can see, if you want to organise a charity event, all you need is a good plan and a little help. Good luck!