Updating a website once a month with a fresh blog or a new product picture does not make for a successful digital marketing campaign. Businesses lose customers every day to comparable brands simply because of the lack of video marketing.
The importance of video marketing in the current market space cannot be underestimated. It is a vital part of a successful and profitable marketing plan. Here’s why:
#12 – Videos increase understanding of a product or service by 74%
Seeing a product in use and hearing about its features are much more effective than reading a product description.
#11 – 45% of internet users view at least one video per month
Just under half of all internet users are seeking video content for various reasons including product demos, comparisons, and how-tos.
#10 – 46% of users take action after watching a video
Users are more likely to seek additional information or view a website after seeing an interactive video.
#9 – YouTube is the second most popular search engine in the world
YouTube is the Google of the future. Users want to see people and products in action, not still pictures.
#8 – 300 hours of video are uploaded to YouTube every minute
It’s not just kids using YouTube. Much of the 300 hours per minute is comprised of ads and how-to videos.
#7 – 64% of users are more likely to make a purchase after watching a video versus reading a description
The video speaks for itself. It’s more engaging for the user, which means they are more likely to buy.
#6 – 100 million internet users watch videos on YouTube each day
One hundred million users each day is a huge audience of consumers and potential new customers.
#5 – 74% of millennials find videos helpful in comparison shopping
If only one of two products has an engaging, informative video, it’s likely that’s the product the consumer will buy.
#4 – 40% of consumers state that videos increase the chance that they will make a purchase
Without an effective video marketing campaign, businesses are losing out on the fastest growing form of advertising and marketing.
#3 – People are 10x more likely to comment on or share a video versus a post
Potential customers, passive buyers, and sales revenue are the only possible outcomes when an effective ad or product demo is shared online.
#2 – Greater feedback opportunities
Video marketing provides the opportunity for in-depth data and analytics on the customer’s positive and negative response to ads.
#1 – 12% of users purchase a product after viewing a video
The 12% of user purchases provide a strong argument for the return on any video marketing investment.
Video marketing is not a new tool, but it is one that businesses should be paying very close attention to. An investment in a good digital marketing campaign will help to make a business competitive, up to date, and ready to realize its sales potential. Businesses cannot afford to miss the opportunity for a digital marketing campaign.